Best Ways YouTube SEO Tips to Generate Traffic
YouTube used to be the only option for video marketing, with
maximum traffic present only for that specific purpose. But it has changed with
the incoming and development of social media sites such as Facebook, Instagram,
and even Twitter. People have diverted a lot to these alternate social media
companies for their business needs. They help to create an immediate awareness
for a brand whenever someone launches a marketing campaign.
Facebook also has a wide range of targeted features that ensure
that content reaches its intended audience with precision. But one basic key
feature that YouTube has to give it an advantage is that audiences browse
YouTube with the intent only to watch videos. In the initial stages of a
buyer’s journey, they try to research and find as much as possible about the
problem at hand and potential solutions for the same. It usually draws them
towards YouTube, where they watch several videos as part of their research.
Secondly, YouTube has a strong upside when it comes to long video engagement.
Uploading a video to Facebook, the user gets most of its views on the first
day. But uploading the same video on YouTube, only 20% of potential views will
be on day one. This infers that YouTube has a huge advantage. Ways to
optimize YouTube SEO are:
§ Filename
Before you upload your video on your site, ensure that you
enclose a keyword or a buzzword in the tagged image. It makes the video more
attractive for the user and will help you get more views and thus more
engagement. Do the same with your video file name as well.
§ Video title
The title you use for your video should be at least 5 words long
and must be filled with keywords used in searches. The more optimized your
video name will be, the higher it will rank in a search. You can include
multiple SEO in a long-phrase too.
§ Descriptions
Descriptions are a great way to speak to the audience. You
cannot incorporate everything into the video itself. At times you may find the
need to explain a certain part of the video and put forward your interpretation
of a context to lead the viewer in the correct direction. All this can be done
with a description of the video. A well put description can resonate with the
audience and make your content just a bit more appealing. Absent description
box makes the creator look lazy or under-prepared.
Apart from this, there is another reason that a good description
will help you. Google searches can go through text but not video content yet.
So when a user happens to search for something related to your content, Google
will read through your detailed description, and if it finds your description
matching the requirement, it will push your video forward. Try optimizing the
description as well as possible and try to mention every topic that you have
dealt with in the video.
§ Tags
A lot of people assume that hashtags are just something that
people do. But it has very high relevance, and incorporating the correct
hashtag or a string of correct hashtags will ensure that your video gets better
visibility and is categorized in the correct list. Include keywords of what your
video is about and insert more important hashtags upfront. These tags can help
you to get discovered in YouTube’s sidebar in the “related” videos section.
§ Encourage People to Share
and Subscribe
Links and connection building is very important whenever
you want something to reach a larger population. And it is even more important
for improving your Google ranks. Urge and encourage your viewers to subscribe,
like, and share your content to create engagement. A channel or a video with a
big number of subscribers and likes, google interprets it as quality content
due to a huge group of people preferring to watch it.
YouTube itself views user-friendly signals to rank videos
on its platform. YouTube algorithm assumes that the fact that people are
subscribing to your content and willing to view more of it means that your
content is of superior quality.
§ Create a keyword-rich
playlist
Another pro tip at managing your account is finding topics that
are widely searched on the internet, choosing the ones that are relevant to the
stream of content that you post on your profile, and then making videos related
to those searches. Pair it with a little that mentions all keywords and key
phrases to divert the viewers to your content without much effort.
§ Follow the trends
Many times, certain occurrences and news create a trend on
social media. With something gaining sudden popularity, people feel the need to
know more about the specific topic and search those issues on YouTube to find
videos that feed them with more information. In such instances, it is always
wise for your account’s popularity to hop on those trends and create content
that revolves around the point of mass discussion. By doing this, you will
ensure that the YouTube algorithm works in your favor and helps you garner more
views and likes without much effort apart from posting the video in the heat of
the situation.
Jackson Henry. I’m a writer living in USA. I am a fan of technology, arts, and reading. I’m also interested in writing and education. You can read my blog with a click on the button above.
Source- YouTubeSEO Tips
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